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THE CHAMPIONSHIP
One of the main touring car championships in the world.
Currently the category has grids of more than 30 cars in the TCX, TC, and TCA categories.
Each stage is made up of 2 races of 40 minutes, with electrifying races from start to finish.
With a great influence of manufacturers, great drivers and competitions, TC America is the perfect
category for great exposure of your brand and entertainment for all fans!
HIGH AUDIENCE NUMBER
ACTIVELY INFORM THEMSELVES ON
BRANDS SUPPORTING THE PADDOCK.
75%
WILL CHOOSE A SPONSORS PRODUCT
OVER COMPETITORS.
70%
ARE DIGITALLY SAVVY AND USE COMPUTERS
ANDMOBILE DEVICES TO FOLLOW THE SERIES.
91%
OF WORLD CHALLENGE FANS ARE IN DECISION MAKING POSITIONS AT THEIR COMPANY.
31%
+167%
Growth of attendance from 2022 to 2023.
+27,000
in person Largest event attendance
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