Why Invest in Celso Neto as a Sponsor?
Sponsoring Celso Neto, the IMSA Diversity Scholarship winner, offers unique benefits for brands looking to enhance their visibility and engagement in motorsports. Neto's achievement not only highlights his talent but also underscores a commitment to diversity and inclusion within the racing community.
For sponsors, this association can enhance brand reputation by aligning with initiatives that promote underrepresented drivers, showcasing a progressive corporate identity. It allows brands to connect with a broader audience that values diversity, fostering loyalty among consumers who support inclusive practices.
Additionally, as a scholarship winner, Neto will receive heightened media attention, positioning sponsors prominently during broadcasts and in press coverage. This visibility, combined with Neto’s social media outreach, creates multiple touchpoints for audience engagement. Ultimately, sponsoring Neto not only amplifies brand exposure but also demonstrates a commitment to fostering talent and diversity in motorsport, aligning with modern consumer values.
IMSA SERIES
Reaching key enthusiasts
International Broadcast Households
584.000.000
Social Media Followers
1.800.000
Youtube Live Reach
138.000.000
Social Engajaments
13.400.000
Network TV Viewership
9.300.000
This growth reflects the increasing interest and popularity of the championship,
offering a unique opportunity for brands to connect with a growing audience.
75%
PEOPLE INFORM THEMSELVES ABOUT BRANDS THAT SUPPORT SPORTS.
70%
BUY PRODUCTS FROM BRANDS THAT SPONSOR A DRIVER.
91%
OF FANS FOLLOW AND SHARE POSTS ABOUT THE CHAMPIONSHIP.
31%
OF FANS HOLD POSITIONS OF POWER IN THEIR COMPANIES.
Driver Profile
Celso Neto is a Brazilian-American driver known for his versatility and talent on the track. With a successful history in various racing categories, Celso has a loyal and engaged fan base, especially in Latin America and the United States. Fluent in Portuguese, Spanish, and English, Celso is able to communicate and connect with a diverse audience, further enhancing the reach and effectiveness of marketing campaigns.


Social Media Impact
Celso Neto presents a distinctive marketing opportunity with his broad international reach and multilingual abilities. He engages audiences across American, Brazilian, and Latin American markets, boasting a global following.
Fluent in English, Spanish, and Portuguese, Celso opens doors for interviews, podcasts, and other media opportunities in all three languages. His substantial social media presence includes over 27,000 followers on Instagram alone, complemented by active accounts on LinkedIn and Facebook.
Celso’s passionate Brazilian fan base generates significant social media interaction. His prominence is evident in frequent mentions and engagement, as highlighted by IMSA’s announcement posts featuring him. This extensive reach and enthusiastic audience make Celso an ideal candidate for impactful marketing collaborations and growth of IMSA in Brazil.

STREAMING
The Michelin Pilot Challenge is broadcast on various platforms, primarily through NBC Sports. Races are typically shown as part of a broader coverage of IMSA (International Motor Sports Association) events, providing fans with access to live races and highlight shows.
Additionally, streaming services like Peacock offer live coverage and on-demand viewing options for fans who want to catch the action anytime. This multi-platform approach ensures that a wide audience can follow the series and enjoy the thrilling racing it offers.

Sponsoring Celso Neto is a strategic opportunity for companies looking to expand their market reach, increase brand visibility, and connect with a diverse and engaged audience. His proven talent, strong social media presence, and multicultural appeal make him an exceptional ambassador who can bring substantial marketing value and engagement to brands.
For more information and sponsorship opportunities, please contact Celso Neto at press@cneto.net