Why Invest in Celso Neto as a Sponsor?
TC America is one of the world’s leading Touring Car championships, organized by the renowned SRO group. With grids of more than 30 cars in the TCX, TC, and TCA categories, each stage offers thrilling 40-minute races, ensuring maximum visibility for brands sponsoring the drivers.
The influence of car manufacturers and the presence of top drivers make TC America the perfect category for brand exposure and fan entertainment.
THE NUMBERS
+167%
Audience growth
+27,000
Largest live audience in Indianapolis
This growth reflects the increasing interest and popularity of the championship,
offering a unique opportunity for brands to connect with a growing audience.
75%
PEOPLE INFORM THEMSELVES ABOUT BRANDS THAT SUPPORT SPORTS.
70%
BUY PRODUCTS FROM BRANDS THAT SPONSOR A DRIVER.
91%
OF FANS FOLLOW AND SHARE POSTS ABOUT THE CHAMPIONSHIP.
31%
OF FANS HOLD POSITIONS OF POWER IN THEIR COMPANIES.
Driver Profile
Celso Neto is a Brazilian-American driver known for his versatility and talent on the track. With a successful history in various racing categories, Celso has a loyal and engaged fan base, especially in Latin America and the United States. Fluent in Portuguese, Spanish, and English, Celso is able to communicate and connect with a diverse audience, further enhancing the reach and effectiveness of marketing campaigns.
Social Media Impact
Celso Neto presents a distinctive marketing opportunity with his broad international reach and multilingual abilities. He engages audiences across American, Brazilian, and Latin American markets, boasting a global following.
Fluent in English, Spanish, and Portuguese, Celso opens doors for interviews, podcasts, and other media opportunities in all three languages. His substantial social media presence includes over 27,000 followers on Instagram alone, complemented by active accounts on LinkedIn and Facebook.
Celso’s passionate Brazilian fan base generates significant social media interaction. His prominence is evident in frequent mentions and engagement, as highlighted by IMSA’s announcement posts featuring him. This extensive reach and enthusiastic audience make Celso an ideal candidate for impactful marketing collaborations and growth of IMSA in Brazil.
LOCAL AND GLOBAL MARKETING OPPORTUNITIES
Investing in Celso Neto provides marketing opportunities both locally and globally. Celso's presence at races, events, and track days ensures active and visible representation for sponsors, whether at regional events in the U.S. or in international competitions.
Additionally, his ability to participate in promotional events and track days enhances brand exposure in various locations.
Sponsoring Celso Neto is a strategic opportunity for companies looking to expand their market reach, increase brand visibility, and connect with a diverse and engaged audience. His proven talent, strong social media presence, and multicultural appeal make him an exceptional ambassador who can bring substantial marketing value and engagement to brands.
For more information and sponsorship opportunities,
please contact Celso Neto at press@cneto.net
